Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
https://digiday.com/future-of-tv/agency-execs-expect-sports-to-push-the-upfronts-pace-pricing-with-up-to-double-digit-spending-increases/
https://digiday.com/future-of-tv/agency-execs-expect-sports-to-push-the-upfronts-pace-pricing-with-up-to-double-digit-spending-increases/