e.l.f. Beauty financial literacy game on Roblox hits 1.7 million plays as brand aims to be on pulse of Gen Z culture
https://retailtechinnovationhub.com/home/2025/5/18/elf-beauty-financial-literacy-game-on-roblox-hits-17-million-plays-as-brand-aims-to-be-on-pulse-of-gen-z-culture