IAB Tech Lab Launches "Ad Format Idol" Initiative To Standardize Emerging CTV Ad Formats, Addressing Key Challenges Identified in IAB Report
https://www.prnewswire.com/news-releases/iab-tech-lab-launches-ad-format-idol-initiative-to-standardize-emerging-ctv-ad-formats-addressing-key-challenges-identified-in-iab-report-302282238.html