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Bubblecast > Feedly > Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z

Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z

By BubbleCast
Posted On September 13, 2024

https://adage.com/article/marketing-news-strategy/gen-z-movie-marketing-how-amc-and-cinemark-court-younger-moviegoers/2580086