NBA CMO on its creator strategy, global marketing and season-opening campaign
https://adage.com/article/marketing-news-strategy/nba-creator-marketing-2024-25-season-open-ad-and-global-strategy/2584241
https://adage.com/article/marketing-news-strategy/nba-creator-marketing-2024-25-season-open-ad-and-global-strategy/2584241